Vegan recipes, vegan food hacks and vegan meat substitutes are staples in TikTok’s all-encompassing food content. The #vegan hashtag is one of the most popular recipe hashtags on the app, and has drawn over 19 billion views to date. vegan cooks like Tabitha Brown and Alexis Nikole Nelson have launched massively successful careers thanks to their initial fame on TikTok. vegan cooks like Tabitha Brown and Alexis Nikole Nelson have launched massively successful careers thanks to their initial fame on TikTok. Americans under 30 are three times as likely to eat vegan than those aged 30 to 44. Gen Zers and millennials consistently identify as being more concerned about climate change than their parents’ generations. As a result, many have adjusted their diet in line with worrying statistics about the meat industry — . such as the fact that meat production produces twice as much pollution as plant-based foods, or that livestock alone accounts for 14.5% of global greenhouse gas emissions. That fact is evident in the countless viral recipes that have emerged from TikTok. For every feta pasta or salmon bowl, there are also corn ribs and watermelon steak. That fact is evident in the countless viral recipes that have emerged from TikTok. For every feta pasta or salmon bowl, there are also corn ribs and watermelon steak. Even Gordon Ramsey, arguably the internet’s most famous chef, has gotten in on the trend
Video Transcript
[MUSIC PLAYING]