One thing that seems to move product off the shelves in any country is the promise of svelteness, slimness, and a Ripped Physique. And in an era where carbs have been villainized, the notion that plants could serve as a replacement for starchy noodles has moved many a mountain of zoodles, courgetti, and spaghetti squash. The latest noodle replacement to gain popularity in the United States: shirataki, a food that’s been consumed in Japan for centuries.
Shirataki come from the root of the konjac plant, which resembles a purple peace lily and is also known as devil’s tongue or voodoo
“Today’s consumers are constantly on the lookout for cleaner labels, less sugar, salt and fat,