Bwydydd Madryn (Madryn Food items) have teamed up with South Caernarfon Creameries to build a new range of all-Welsh cheese and onion crisps.
Launched underneath the preferred Jones Crisps brand, they have been offered “extra flavour and tang” thanks to the creamery’s award-successful Dragon cheddar which is received a clutch of gold medals which include prime honours at the Worldwide Cheese Championships.
The potatoes employed to make the crisps are also Welsh and appear from Anglesey, Pembrokeshire or Monmouthshire, relying on the time of yr.
Madryn managing director Geraint Hughes explained:
“As perfectly as generating a excellent new addition to our array of Jones Crisps, we are passionate about endorsing Welsh meals and Welsh producers.
“From that stage of see, operating with South Caernarfon Creameries was a no-brainer and their outstanding Dragon cheddar delivers the ideal flavouring.
“I have a sturdy psychological attachment with the creamery, with relations from both equally sides of my family members possessing near ties about the decades, and the dwelling farm wherever I was brought up is a supplier member of the farmers’ cooperative.”
“The farm is just a couple of miles as the crow flies from the creamery in Rhydygwystl in the vicinity of Pwllheli and I came in this article on operate encounter when I was 15.”
The Dragon Cheddar Cheese & Onion Crisps are the most recent in a series of new products unveiled by Madryn who have opened new bases in in Pwllheli and Llanrwst to cater for their escalating buy ebook.
Geraint Hughes from Welsh meals enterprise Madryn and Kirstie Jones of South Caernarfon Creameries with the new Dragon Cheddar Cheese & Onion flavour from Jones Crisps
The new range will come warm on the heels of a beer-laced chutney designed in collaboration with the Purple Moose brewery in Porthmadog.
Perfecting the new cheese and onion flavour was a labour of adore for Geraint and the company’s five-sturdy team.
He stated:
“We were incredibly eager to provide provenance into the flavor mainly because in a large competitive sector you have to be exclusive and diverse.
“Cheese and onion is a vintage taste and it is one of the staples. It doesn’t subject what intelligence you glance at, cheese and onion and salted are the two go to flavours.
“We designed loads of trial batches prior to we acquired the style just right with the fantastic stability concerning the cheese and the onion. We preferred the cheese to be prominent and the flavour to be robust.
“The normal of substances is all-significant mainly because we want to be the best and offer you price for dollars.
“I’m quite very pleased to be able to get the job done with South Caernarfon Creameries – the corporation is a cooperative the place farmers have possession of the organisation and the creamery is answerable to them.
“That’s a single of the good reasons why it’s continue to in this article, and so deeply rooted in the group, due to the fact an international corporation may well perfectly have moved the manufacturing facility to a much more central locale by now.
“The launch of the news crisps has occurred in section thanks to increasing small business from trade by means of our on line obtaining portal www.madryn.co.united kingdom that is developed four-fold due to the fact the onset of the pandemic, as nicely as continual advancement by fantastic independent vendors, having venues and essential distributors.
“Creating a Welsh provide chain is a quite crucial section of our ethos so the reality that creamery is rooted below is so important.
“There are generations of knowledge and capabilities below which is why the cheese alone is so great. It’s a regular aged cheddar that’s alive on the tongue.”
It was a sentiment endorsed by Kirstie Jones, the promoting supervisor for the creamery and its popular Dragon manufacturer.
She mentioned:
“Everything starts off with the quality of the milk and we have a definitely thriving track record of generating superb, award-winning cheese.
“Dragon cheese is our flagship brand name and it’s really what we use to get the information of the creamery throughout.
“We’re happy to be Welsh and we use common recipes that have been passed down from generations.
“It’s amazing for us to be capable to group up with a further legendary Welsh brand name with the exact ethos as ours, supporting regional producers and local communities.
“The new cheddar and onion crisps have been likely down truly effectively. There are substantial hopes because the response has been universally good.
“When it arrived to the crunch, they passed the exam with flying colours.”
