Taco Bell is making an attempt to redefine rapid food with its new Defy restaurant—an application-targeted, four-lane push-through in Brooklyn Park, Minnesota.
The two-tale eatery, opened in partnership with Border Foods(Opens in a new window), is made to be more cell- and shipping-friendly. It makes use of a vertical “meals tube” to supply foods from the top-flooring kitchen to floor-level buyers.
Defy options electronic test-in screens for cellular orders and a two-way audio/online video services for dine-in buyers. It aims to reduce service periods to two minutes or a lot less.
Consumers accumulate their meal from the ‘food