Food Brands Take on QSRs With Ready-Made Meals

For all the noise about consumers’ newfound interest in cooking since the rise of the stay-at-home economy, many are still looking for ways to get their meal needs met without all the work of preparing them from scratch. This need for convenience has led to the rise of delivery and pickup orders and to the proliferation of ghost kitchens, but it is also bringing a new category to the fore: the ready-made meal.

Daily Harvest, a company that makes prepared plant-based meals and smoothies, announced in a Monday (Jan. 3) press release its new line of “Harvest Bakes” ready-to-bake offerings,

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